Every now and then I get to review a how-to book that pulls me into the pages so deeply I get caught up in trying out the formula first, and finishing my review later. Believe me, this doesn’t happen very often. But it did when I started reading this easy-to-follow, step-by-step e-book from Marlon Sanders. He succeeded in getting me to act immediately on the information I was reading! I have already
created and tested many of my own products using this sytsem!
Marlon’s 14-chapter product creation system is all you need to know about jumping in and succeeding in the world of digitally delivered information.
It’s common sense, “been there, done that” guidance from somebody who’s obviously graduated from the online marketing school of hard knocks. Take it from me, you’ll learn from Marlon’s mistakes!
There’s a wealth of information here--from brainstorming for an idea that builds on your know-how and expertise, to turning that idea into an information product that solves a big-ticket problem for your target market segment. You learn how to figure out what people want to buy, and then how to produce the information product that gives them what they want. Like me, you’ll quickly get to the point where you can’t wait to start practicing what Marlon’s preaching!
Need to learn how to write a “killer sales letter” that will get people to want what you’re selling? The system gives you the winning formula. From there, you’ll discover the secrets of fine-tuning and testing your idea with surveys that work. And then you’ll find out how to roll-out the package in print and audio format on your web site. On top of all this, you get all the tools you need to do the job. The system comes with worksheets, templates, and resource-rich web sites that are only a click away when you need them.
But perhaps the most refreshing thing about Marlon and his success strategy is that he refuses to take “I can’t do it” for an excuse. He shows you why anyone can produce an information product. What’s more, he proves to you that you don’t even have to create your own products to succeed with his system. You can acquire and sell other people’s products with amazing profit results. He’s turned over every stone for you, and the result is a manual that is a one-stop shop for creating online information products. Products that will sell.
Anyone interested in a start-to-finish system for discovering and producing a web-based information product should learn and live the guidance revealed in these chapters. You’ll save time, money, and energy in your quest to build a better, more competitive product. And, as Marlon demonstrates, you’ll be putting yourself in a “tollgate position” that people have to go through. Isn’t that what selling information is all about?
So this review was a little later in getting finished than I originally planned. I got side-tracked by Marlon’s powerful, do-it-now product creation system. To me, there’s no better test of a well-written how-to manual than that!
Click here to learn how to Create Your Own Products In A Flash!
Saturday, November 17, 2007
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